Jo Addison

Associate Director of Brand and Change

About Jo

An award-winning marketing and communications specialist, Jo has more than 20 years’ experience combining strategic communications with brand development. Jo has worked with some of the biggest names in the charity sector including VSO, King’s College London and Victim Support to manage change and deliver a strong brand identity.

Jo believes the driving force behind any brand is its people, and is passionate about providing authentic and powerful communications and engagement strategies that motivate people. Jo is the creative force behind Crest’s brand development team, delivering strategic planning towards the rebrand or refresh of an organisation’s brand identity. As a devoted fan of Liverpool FC, Jo is highly experienced at providing support during uncertain and changing times.



Key achievements

  • Delivered a new brand identity and strategic change communications advice for Victim Support.
  • Led values and employee brand programme for the Independent Inquiry into Child Sexual Abuse
  • Delivered strategic advice and re-brand as head of international communications for VSO
  • Won the Heist Awards for education marketing and undergraduate prospectus design .


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