Communications strategy for a community rehabilitation company

A community rehabilitation company (CRC) had been established under the Transforming Rehabilitation programme. The CRC was young and the company that owned it was new to the justice sector. Crest was asked to put in place a broad communications strategy, with a priority on stakeholder engagement.

The solution

Crest mapped the stakeholders and established a forward plan for future engagement. Through workshops we developed resonant and appropriate core messaging and advised on proactive engagement with local and regional media. We also put in place contingency communication processes and suggested activity for the improvement of internal communication.

 

The results

The CRC now has strong, clear and consistent messaging. Its engagement with its stakeholders has improved and the company will be better prepared if things go wrong. We provided a solution that worked within the client’s existing processes and teams to ensure that the improvements are sustainable.

 

Clear and consistent messaging

Stakeholder mapping

Contingency planning

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