Messaging and stakeholder engagement advice
SCRAM Systems wanted their sobriety tagging technology (relatively new to the United Kingdom), to be more widely known and used within our justice sector. They needed to identify the stakeholders most likely to be receptive to what they could offer and effective messages to reach their new audiences.
Our approach combined data analysis, stakeholder mapping and targeted messaging.
From the outset it was clear PCCs were key stakeholders. Crest therefore began by researching the police and crime plans published by PCCs to identify key priorities and where opportunities may lie. Specifically we looked for representatives focused on reducing reoffending or where alcohol-related crime or anti-social behaviour caused by alcohol was a priority. We supplemented our assessment with an analysis of local alcohol related crime data and reoffending related demand. We also looked at PCC operational strategies, public commitments, campaigns and the priorities and strategic plans of other key local stakeholders such as local authorities and health and wellbeing boards.
Simultaneously we developed messaging in close partnership with the SCRAM teams in the UK and USA to ensure language fitted corporate priorities, local knowledge and political priorities.
The result was a comprehensive, evidence-rich strategy paper which aggregated both local need and local prioritisation of key issues problems and identified key, tailored messaging for stakeholders.
The report provided a launchpad from which SCRAM Systems was able to successfully approach receptive PCCs. As a result, new pilots of the technology have been agreed and are now underway.